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Majority of Consumers Takes a Vitamin or Supplement

A recent survey conducted on behalf of the Vitamin Shoppe, Inc., North Bergen, NJ, found that 60% of the nation currently takes a vitamin or supplement.

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By: Sean Moloughney

Editor, Nutraceuticals World

A recent survey conducted on behalf of the Vitamin Shoppe, Inc., North Bergen, NJ, found that 60% of the nation currently takes a vitamin or supplement. In the survey, carried out by Wakefield Research, 1000 U.S. adults were asked a series of questions that shed some light on America’s vitamin and supplement habits.
 
Of those who take vitamins, the survey results report that more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplement, with 75% of respondents reportedly taking the supplement regularly. Other top supplements by those who take vitamins were:
 
Vitamin D (52%)
Vitamin C (49%)
Calcium (45%)
B Vitamins (43%)
Fish oil (42%)
Iron (25%)
 
“It’s very difficult to eat the recommended daily servings of fresh fruits and vegetables to satisfy our bodies’ nutrient needs,” said Sharon Richter, a Registered Dietician in New York City. “A great way to fill in the nutritional gaps is with a vitamin and supplement regimen – it’s simple and fits seamlessly into today’s fast-paced lifestyle.”
 
Other findings of the survey offer a deeper look into America’s health habits:
 
Lifestyle Choices
 
Starting on a vitamin regimen was not an impulse decision. Nearly half (46%) began taking a vitamin based on the recommendation of an expert, one-third (34%) wanted to improve their health altogether, and one in 10 (9%) wanted to feel better about themselves.
 
The Vitamin Shoppe survey found that only four in 10 (38%) of moms and dads take a daily vitamin, compared to 56% of non-parents. Even fewer parents pass on this habit to their children. Only one-third (34%) of kids get a daily vitamin.
 
Total Respondents
 
For those that do not take supplements, 43% feel they do not need vitamins with a balanced diet, 22% think they would never remember to take them, and others feel vitamins are too expensive (9%).
 
We have always known men and women are different, but the ways they choose to stay fit are different as well. Sixty-five percent of women count taking a vitamin as one of the things they do to stay healthy, compared to just over half of men (55%). When it comes to exercise, 70% of men hit the gym for 30 minutes or more each week, compared to 65% of women.

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